

SenseHub® Cow Calf
Delivering vital reproduction and health data for beef producers
SenseHub® Cow Calf is a 24/7 behaviour monitoring solution for beef producers that provides actionable insights related to reproduction, health, nutrition and animal well-being. These insights can help you have a better understanding of your beef breeding herd to identify optimal joining windows and detect changes in status that may indicate an emerging health issue.
Keep reading below for more information regarding SenseHub® Cow Calf. If you would like an MSD Animal Health representative to contact you, fill in your details in the below form.
If you would like a free and tailored return on investment report for your dairy farm, fill in your details below and an Allflex® SenseHub® representatives will get back to you soon.

SenseHub® Cow Calf – Power from one little blue tag or collar
Insights throughout each cow’s lifecycle to support farmers with:
- Heat detection and reproduction insights
- Health and productivity
- Herd nutrition
- Customisable insights to fine tune daily operations
SenseHub® Cow Calf – Reproduction Insights
Real-time, actionable insights can eliminate guesswork and inconsistency, reduce skilled labour requirements and save valuable time. With heat detection and insemination guidance you can reduce calving intervals, improve animal productivity, and advance herd genetics.
Reproduction reports for:
- Animals in heat
- Pregnancy probability
- Irregular heats
- Anestrus cows
- Expected calving
- Suspected for abortion


SenseHub® Cow Calf – Health Insights
SenseHub Cow Calf can alert you to cows that need further attention for potential health issues, often before clinical signs become visible or productivity is impacted. Our vital insights, during high-risk periods, help you make informed decisions in consultation with your veterinarian.
Health Reports for:
- Animals to inspect
- Animals in distress
- Early fresh cows
SenseHub® Cow Calf – Group Reports
Our group monitoring helps you understand health, nutrition, heat stress and other essential information. Group data informs the response to immediate issues, and guides longer-term planning to improve herd-wide nutrition, wellbeing, and productivity.
Group Reports for:
- Group routine
- Heat stress
- Activity/rumination
- Consistency
Copyright © 2025 Merck & Co., Inc., Rahway, NJ, USA and its affiliates. All rights reserved
This product is not intended to diagnose, treat, cure, or prevent any disease in animals. For the diagnosis, treatment, cure, or prevention of disease in animals, you should consult your veterinarian. The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.