About Allflex Australia About Allflex Australia

The Allflex Story


Allflex. Rural from the get-go.

About Allflex

Our mission is to develop products which deliver the insights needed for improving performance and wellbeing of animals worldwide.

Allflex is the world leader in the design, development, manufacturing and delivery of solutions for animal identification, monitoring and traceability. Our data-driven solutions are used by farmers, companies and countries to manage hundreds of millions of animals worldwide.

By putting intelligent, actionable management information into farmers’ hands, our solutions empower them to act in a timely manner to safeguard their animals’ health and wellbeing, while achieving optimal production outcomes for a healthy food supply. Allflex is a portfolio of products within MSD Animal Health.

Through its commitment to the Science of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, wellbeing and performance of animals and the people who care for them. 

Allflex Australia

MSD Animal Health is proud of the work we do to support the Australian livestock industry. We are a team of dedicated individuals committed to excellence in customer care, support and product reliability. Our customers are the backbone of the Aussie farming industry and we are privileged to produce tools that play an important role in farm management, innovation and animal health.

Allflex, part of MSD Animal Health, is the world leader in the design, development, manufacturing and delivery of solutions for animal identification, monitoring and traceability. Our solutions empower farmers to act in a timely manner, to safeguard their animals’ health, while achieving optimal production outcomes for a healthy food supply.

With over 65 years of experience and a global network of experts, each with a great depth of knowledge and unparalleled expertise, who provide a valuable resource to farmers, companies and countries.

Our legacy

Allflex began with a simple idea

With the ability to identify each animal, you would be able to generate the data needed to sustainably manage the life of an individual animal and an entire herd, and ultimately provide traceability for a whole country.

As the global population grows towards an estimated 9 billion by 2050, more food will need to be produced, even as natural resources remain pressured. To address this challenge in a sustainable way, we put the power of intelligent, actionable management information into farmers’ hands, through the use of our tools. Identifying, tracing and monitoring millions of animals worldwide, our data-driven solutions are trusted by successful farmers, companies and countries to deliver the insights needed to improve performance and wellbeing.